โš   EU is first-to-file โ€” your US trademark does NOT protect you in Europe
โš   EU Trademark Alert

Is Your Brand a Sitting Duck in Europe?

Find out in 2 minutes โ€” before a squatter registers your name in all 27 EU countries for โ‚ฌ850 and demands โ‚ฌ20,000 to give it back.

Free ยท No credit card
Under 2 minutes
Instant score
EUIPO-Registered Rep
Free EU Trademark Danger Score

Your brand took years to build. Don't lose it to a โ‚ฌ850 filing.

Get your personalized risk score, your top 2 exposure areas, and a clear action plan โ€” instantly.

๐Ÿ”’ Never shared โšก Instant ๐Ÿ“‹ No sales call
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Your EU Trademark Danger Score is on its way. Scroll down to see which brands already paid the price.

โœ—US trademark โ‰  EU protection
โœ—EUIPO doesn't check for conflicts
โœ—First-to-file, not first-to-use
โœ—Wrong class = unprotected
Real Brands. Real Losses.

These brands had registered trademarks.
They still lost them in Europe.

Lost "Big Mac" after 20+ years

McDonald's registered "Big Mac" in 1996. In 2019 they lost it โ€” because they couldn't prove genuine use in Europe. Website evidence? Rejected. Wikipedia? Rejected.

โ†’ Lesson: Filing is step one. Documenting EU use is step two. Both matter.

Lost "Super Bowl" for key categories

The NFL filed substantial evidence โ€” but the EUIPO revoked protection for "Advertising and business services related to American football." No EU invoices. No EU sales data.

โ†’ Lesson: The EUIPO requires place, time, extent AND nature of use. All four.

Squatted within 6 weeks of announcement

An influencer with 800K followers announced her European skincare launch. Within 6 weeks, a squatter filed her brand name. Options: rebrand, pay โ‚ฌ25,000, or 18 months of legal proceedings.

โ†’ Lesson: Public announcements are squatter research. File before you announce.

Filed 1 class. Left 2 unprotected.

A gaming studio registered in Class 41 only โ€” not Class 9 (virtual goods) or Class 25 (merch). A competitor legally used their exact brand name across the unprotected categories.

โ†’ Lesson: Every classification gap is a protection gap.

Free in 2 minutes.
Worth hundreds.

01
Know exactly where you're exposed

Get a personalized risk score across the 5 costliest EU trademark traps โ€” the same ones that blindsided McDonald's, the NFL, and thousands of US and creator brands.

02
Stop guessing, start acting

Walk away with your top 2 specific risk factors and one clear next step โ€” not generic advice you could've Googled. Specific to your brand and industry.

03
A โ‚ฌ300/hr diagnosis. In 2 minutes. Free.

This is what a European trademark attorney charges โ‚ฌ300/hr to give you โ€” distilled into a quiz you finish before your coffee gets cold. No credit card. No sales call.

The Process

From unprotected to registered.
Here's exactly how it works.

1
Free 15-min strategy call

I review your quiz answers before we speak. I identify your top risks, recommend the right Nice Classes, and give you a clear picture of cost. No surprises.

2
Clearance search

Before filing anything, I run a clearance search across the EUIPO database and relevant national registers. If there's a conflict risk, you'll know before we spend a euro.

3
Direct EUIPO filing

I file directly with the EUIPO as your registered representative โ€” no middleman, no markup. FastTrack-compatible where possible for faster publication.

4
Opposition monitoring

I monitor your application through the 3-month publication window. If anyone opposes, you hear from me within 4 hours โ€” with a strategy, not just bad news.

5
Certificate issued โ€” 27 countries protected

Registration takes 5โ€“7 months in a standard case. Your EU trademark covers all 27 EU member states and is valid for 10 years.

Transparent pricing.
No hourly surprises.

Creator Pack

2 Nice Classes

โ‚ฌ1,597 flat

EUIPO official fees included

  • Clearance search included
  • 2 Nice Class strategy
  • Direct EUIPO filing
  • Opposition monitoring
  • Certificate delivery
Start with quiz โ†’
Brand Shield

2 Classes + 12-Month Watch

โ‚ฌ2,797 flat

Watch service included

  • Everything in Creator Pack
  • 12-month trademark watch
  • Monthly IP status report
  • Instant opposition alerts
  • Priority 4h response
  • Renewal reminder service
Start with quiz โ†’

Trusted by US founders,
creators & legal teams.

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"I had no idea we were exposed on three fronts. This took 90 seconds and saved us from a filing mistake that could have cost thousands."
Founder ยท US e-commerce brand, Germany expansion
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"The most useful free resource I've found on EU trademarks. Clear, specific, no fluff. Every US brand going to Europe needs this first."
Head of Legal ยท US SaaS company, Series B
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"We assumed our US trademark covered us in Europe. It doesn't. The risk score showed us exactly what we'd been missing for two years."
COO ยท Consumer goods brand, 8 EU markets
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"Flat fees, direct filing, no middlemen. Exactly what our studio needed. The Nice Class strategy alone was worth the entire conversation."
Studio Founder ยท Indie game studio, EU launch

Worried about what
you don't know?
You should be.

The EU trademark system is built for European practitioners โ€” not US brands or creators who assume their home-country rights travel with them.

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