Find out in 2 minutes — before a squatter registers your name in all 27 EU countries for €850 and demands €20,000 to give it back.
Enter your details and get your personalized risk score — plus your top 2 exposure areas and a clear action plan. Instantly.
Your EU Trademark Danger Score is on its way. Scroll down to see which big brands already paid the price.
Real Brands. Real Losses.
McDonald's registered "Big Mac" as an EU trademark in 1996 and held it for over two decades. In 2019 they lost it — because they couldn't prove genuine use in Europe to the EUIPO's standard. Website evidence? Rejected. Wikipedia? Rejected.
→ Lesson: Filing is step one. Documenting EU use is step two. Both matter.
The NFL filed substantial evidence — but the EUIPO's Cancellation Division revoked protection for services like "Advertising and business services related to American football." No invoices. No EU-specific sales data. Not enough.
→ Lesson: The EUIPO requires place, time, extent AND nature of use. All four.
An influencer with 800K followers announced her European skincare launch on Instagram. Within 6 weeks, a squatter registered her brand name with the EUIPO. Options: rebrand, pay €25,000, or spend 18 months in legal proceedings.
→ Lesson: Public announcements are squatter research. File before you announce.
A gaming studio registered their brand in Class 41 (entertainment services) but not Class 9 (virtual goods, downloadable software) or Class 25 (merchandise). A competitor used their exact name across the other categories — legally.
→ Lesson: Gaps in classification are gaps in protection. Every one costs you.
What You Get
Get a personalized risk score across the 5 costliest EU trademark traps — the same ones that blindsided McDonald's, the NFL, and thousands of US and creator brands entering Europe.
Walk away with your top 2 specific risk factors and a clear next step — not generic legal advice you could've Googled yourself. Specific to your brand, your industry, your situation.
This is the assessment a European trademark attorney charges €300/hr to give you — distilled into a quiz you can finish before your coffee gets cold. No credit card. No sales call required.
The Process
I review your quiz answers before we speak. On the call I identify your top risks, recommend the right Nice Classes for your brand, and give you a clear picture of what filing looks like — and what it costs. No surprises.
Before filing anything, I run a clearance search across the EUIPO database and relevant national registers. If there's a conflict risk, you'll know before we spend a euro.
I file directly with the EUIPO as your registered representative — no middleman, no markup chain. Your application goes in fast, with the right class strategy and FastTrack-compatible descriptions where possible.
I monitor your application through the 3-month publication window. If anyone files an opposition, you hear from me within 4 hours — with a strategy and options, not just bad news.
Registration takes 5–7 months in a standard case. Your EU trademark covers all 27 member states and is valid for 10 years. I handle all communication with the EUIPO throughout.
Flat-Fee Packages
EUIPO fees included
EUIPO fees included
12-month watch service included
What Clients Say
"I had no idea we were exposed on three fronts. This took me 90 seconds and saved us from a filing mistake that could have cost thousands."
"The most useful free thing I've found on EU trademarks. Clear, specific, no fluff. Every US brand going into Europe needs this first."
"We assumed our US trademark covered us in Europe. It doesn't. The risk score showed us exactly what we'd been missing — and the fix was simpler than I expected."
"Flat fees, direct filing, no middlemen. Exactly what our studio needed. The Nice Class strategy alone was worth the call."
One Last Thing
The EU trademark system is designed for European practitioners — not US brands or creators who assume their home-country rights travel with them. Find out your real exposure in 2 minutes.
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